Brand Consultancy
Build a brand that stands out, speaks clearly, and converts - across generations.
Whether you’re a Gen Z entrepreneur just starting out, a millennial scaling a personal platform, or a Gen X executive repositioning your identity - your brand deserves more than just a logo or catchy bio. At The Social Minder, we offer comprehensive brand consultancy tailored to your vision, audience, and long-term goals.
Why Brand Consultancy Matters?
Your personal brand is your modern-day resume, pitch deck, and social proof - all rolled into one. Without strategy, it’s just noise.
With our consultancy, you get clarity, consistency, and confidence to show up online with purpose.
Our Brand Consultancy Services
1
Brand Audit & Competitive Landscape Analysis
We analyze your current brand presence (if any), then benchmark it against industry standards and competitors.
✔️ Website & social media audit
✔️ Market trends & niche gaps
✔️ SWOT analysis for digital positioning
Outcome: Understand your current standing, what's working, and where the opportunities lie.
2
Audience Research & Persona Development
Know who you’re speaking to, and how to speak to them — not just at them.
✔️ Target audience deep dive (demographics, interests, behaviors)
✔️ Persona creation (2–3 audience avatars)
✔️ Insights on content preferences, language & pain points
Outcome: Build messaging that resonates and content that connects.
3
Positioning & Messaging Strategy
We help you define your niche, articulate your purpose, and develop a consistent tone of voice.
✔️ Brand purpose and vision refinement
✔️ Core value proposition (UVP)
✔️ Messaging pillars for storytelling across platforms
✔️ Brand bio, tagline & elevator pitch options
Outcome: Clarity on how to introduce your brand and what you stand for -across LinkedIn bios to podcasts
4
Content Strategy Roadmap & Platform Mapping
A clear, personalized content plan designed to make your voice heard on the right platforms.
✔️ Platform recommendations (Instagram, LinkedIn, YouTube, etc.)
✔️ Content categories aligned with audience and goals
✔️ Posting frequency & content themes
✔️ Sample content calendar
Outcome: Know what to post, where to post, and how often -with confidence
How We Work?
We work collaboratively and strategically over a 2–3 week period.
Discovery → Analysis → Strategy → Implementation Plan
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Discovery Call -Understand your brand, business goals, and audience
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In-Depth Research -Competitor & audience deep dives
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Strategy Sessions -Co-create messaging, positioning & roadmap
Delivery of Brand Strategy Deck -A comprehensive PDF or Notion-based strategy you can use to brief designers, social media teams, or implement yourself
Timeline & Investment
Timeline: 2–3 weeks
Pricing: Starting at ₹25,000
Optional Add-Ons: Visual Branding Kit | Social Media Starter Pack | Website Strategy
Ideal for creators, founders, consultants, coaches, freelancers, and C-suite professionals who want to build a brand that works while they sleep.
Ready to Build Your Brand?
Let’s mind your business -so you can grow it with purpose