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If you feel like you’re working harder than ever but seeing fewer results, you’re not alone. I was once spending two hours a day on social media, juggling multiple platforms, and barely generating any leads. Then I cut my time to just 30 minutes a day and tripled my leads. How? By finding my 20% — the small portion of effort that drives the majority of results. This post will show you exactly how to discover your 20% and transform your social media strategy. What is the 80/20

Email marketing is one of those tools that never goes out of style. It’s direct, personal, and incredibly powerful. But here’s the catch...

If you want to build a powerful personal brand and unlock new opportunities, LinkedIn is your playground. But how do you stand out in a...

From Doom Scrolling to Brand Growth | The Social Minder In today's fast-paced digital world, it’s easy to get trapped in doom scrolling....

I’m about to share a conversation that happened in my office last Tuesday, and it’s going to make you check your phone immediately. The...

This story is going to make you rethink everything you know about social media success. Two months ago, I was at a local business...

Okay, this one’s going to sting a little, but it needs to be said. Last year, I had a client - let’s call her Anita - who was THE most...

Record scratch Freeze frame Yup, that’s me, staring at my client’s Instagram feed full of gorgeous, professionally-shot photos… that were...

Okay, confession time… When I first started The Social Minder, I was spending 4+ hours daily on social media. Four hours! I was creating...

Hey there! 👋 Can I be brutally honest with you for a minute? Last week, I had a coffee chat with Priya, who runs a beautiful handicrafts...